Monthly Report

Website Traffic (Last 30 days)

• 610 unique visits
• Top referral sources - Google Search, LinkedIn/Social, Email

Email Campaigns

• Rebrand Announcement - Introducing CyberWest - 1433 sends, 587 opens, 53 clicks, 9 unsubscribes
• CyberWest Summit is back - 1487 sends, 485 opens, 72 clicks, 3 unsubscribes
• CyberWest Summit is back (resend) - 1015 sends, 140 opened, 17 clicks, 2 unsubscribes
• CyberWest Summit 1 Month to go - 1439 recipients, 404 opened, 40 clicks, 3 unsubscribes

LinkedIn Organic (Last 30 days March 20 - April 18)

• 422 Page Views
• 191 Unique Visitors
• 86 new followers
• 27 Reposts
• 8 comments (need more here)
• From our analysis we can see Sponsors are making it to the website but not attendees/registrants

LinkedIn Ads

• 9,995 impressions
• 172 clicks
• $396.37 Total Cost
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Google Ads

• 62 clicks
• 274 impressions
• $1.06 average CPC
• Total Cost $65.93
• Majority of searches are for brand keywords cyberwest summit, cyberwest etc.

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Ticket Sales/Registrations

• 15 Transactions - 11 from WOM, 2 LinkedIn, 1 Business News, 1 Email
• 19 Individuals
• $11,246 Revenue