Monthly Report

October 2022
90 Day metrics

Facebook Ads
  • Information session
  • Clicks 3,851
  • Parents of teens - static
  • Green clicks - 151
  • Pink clicks - 232
  • Navy clicks - 89
  • White clicks - 292
  • Parents of teens -video
  • Snip clicks - 3,087
  • Remarketing video snips with captions
  • Snip clicks - 134
  • Total impressions - 160K
  • Average cost per click - $0.37
  • Total spend - $1,475.63
Google search ads
  • 306 clicks
  • Average cost per click - $5.78
  • 2,958 search impressions
  • Top performing keywords
  • Alternative education - 91
  • Alternative high schools Perth - 50
  • Alternative learning schools - 34
  • IDEA Academy - 41
Information session conversions
  • 36 conversions
Things to run through
  • Strategy doc actions completed
  • Re-engagement goals for the next 90 day sprint
From Rebecca's email
  • Using our website video and social media snips as ads
  • Promoting on LinkedIn
  • Testimonials as ads
  • Creating a post (possibly re our information night on     Nov 7th) and asking our network to share on their socials
  • Targeting teenagers with ads
  • PR
  • Newspaper / magazine ads
  • Targeting parent and professional networks / HR     departments in large corporates in the CBD
  • Other creative strategies
  • Marketing budget for 2023
View the analytics from your marketing efforts in a personalised dashboard.