Bounce rate - 83.82% (left page without taking any actions - indicates more page improvements need to be made or to integrate the early access offer into the main website on the homepage CTA)
Who is seeing the ads and what is their company seniority
Seniority in target demographic, impressions and clicks
Who is seeing the ads and what companies do they work for?
Companies in target demographic, impressions and clicks
Facebook - highest performing ad - 491 clicks
LinkedIn - highest performing ad - 127 clicks
Previous optimisations based on the learning of the best performing LinkedIn Ad copy - headline copy and CTA changes (LinkedIn ad remains the top performer)
ACTIONS AHEAD
It's clear that we are hitting the right audience with our targeting on both Facebook and Linkedin Ads, with plenty of interest and a low cost per click
Unfortunately, still no early access conversions from cold ads on either platform
The good news is that traffic is performing well at the top of the funnel
We need to better show off what the potential customer is getting early access to (we do say software platform) but lets show them the benefits and features of what they're signing up for to get them over the line.
View the analytics from your marketing efforts in a personalised dashboard.
_Third%20logo.jpg)
