Minimum Viable BRand

Things move quickly when you're in the innovation game. Many startups make the mistake of over-investing in a brand before they've finished experimenting with their product. Others under-invest and deliver a messy, inconsistent and untrustworthy brand to their customers. There's a better way to do it.

Learn more ↓

Brand Name




Colour Palette


Font Selection


Brand Guidelines


Domain Name


Landing Page






Mission Statements










Board Approval


Multiple Options



Light-weight, not underbaked

When creating a name or logo for their startup, founders often go to online freelancer marketplaces to get something made quickly. But the result is usually unsuitable for the unpredictable ways you need to use it. Not enough brand colours, bad and unscalable logo files, janky fonts, "iCompanyName" – we've seen it all.

We use world-class branding principles and strip out all the things you don't need (yet). The result is a lightweight brand that is built to grow without breaking. Something that your customers will love and trust that won't paint you into a corner when you need space to experiment.

What it includes

  • Brand Naming (if needed)

  • Logo

  • Colour Palette

  • Font Selection

  • Online Brand Guidelines

  • Domain name suggestions

Borrowing from lean startup methodology, we take you through a quick and easy process to create the first version of your brand. We help you create a name, logo and other necessary elements you need to get your product or service in front of customers.

We skip the steps that drag branding projects out: meetings and feedback, multiple logo options, bloated teams of designers, creative directors and account managers. We've finished MVBs the same day we started them before – you're moving fast and so are we.

How it works:

We meet with you to discuss your needs and learn about your business.
We research your industry, competition and customer.
We create one ideal visual brand direction for you based on research and experience.
We build a landing page for you to direct online traffic to.
We deliver your new visual brand for you to roll out across apps, ad campaigns, and printed materials.

Take a look at the final result:

Drawbridge logo

Launching a new ASX trading policy app with a fresh brand and website

See more →

"We came into the Minimum Viable Brand workshop with no clear identity or brand direction in mind - within a matter of hours Ammo helped us identify and refine our entire brand and messaging. We're really happy with the results and it felt like they were on the same page as us throughout the entire process."

Chris Norman

Technical Director, Exponent

Ready to Get started?

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