About Us

How is Ammo different?

Ammo is your plug-in growth marketing team. We exist to help innovative businesses grow towards global success. Unlike many agencies, we consider every stage of your customer's journey, from initial awareness to joyfully referring their friends.

Our agile approach to growth marketing means we're constantly challenging our assumptions and optimising performance to get you the best results. We believe marketing is a process, not a project, and aim to form partnerships where we share in our clients' success.

Cam Sinclair


With 15 years experience in running national marketing and PR campaigns, Cam founded Ammo in 2014 to combine his passion for tech startups with his marketing expertise. Cam is a hackathon junkie and has founded numerous startups.

Jack Hallam

Growth Marketer

Jack's accounting background makes him a talented analyst when it comes to assessing business metrics. He has worked with over 100 startups helping them with anything growth related whether it be running validation experiments, preparing for a pitch, building a website or organising a photo shoot for press. Safe to say he is a Jack of all trades and master of some.

Liam Barden

Growth Marketer

A strong background in anthropology, psychology and cultural studies gives Liam a unique insight into the customer decision making process. Liam is our resident artist and literary genius which explains his uncanny ability to write copy that converts.

Alex Di Giovanni

Growth Designer

With 10 years of design experience and at least 5 years of actually-being-good-at-design experience, Alex has the goods when it comes to the visual side of your brand. He handles everything from websites to company t-shirts and creates solutions with both looks and brains.

Trent Rachow


A young protegé in Perth's startup scene. Trent has been actively involved in the community, previously working in co-working spaces and running events. He is currently studying at UWA in Marketing and Management. Trent brings a fresh perspective to Ammo.

At Ammo, our values inform everything we do. We are:

Champions of Change

We love working with innovators and risk takers because they drive progress, create jobs and shoot holes in business-as-usual. We aim to be at the catalyst of new world-changing businesses.

Results Focussed

We are absolutely dedicated to driving results for our customers. Everything we do is measurable so it can be improved.

Customer Obsessed

We have an insatiable interest in understanding as much as possible about our customers' business to gain a deep insight into their market. We take a partnership approach to working with our customers - we're on the same side, so if they succeed, we all succeed.


We believe small and growing business founders deserve access to good, honest advice to make great decisions without having to spend the Earth. We only recommend services if it will help our customers cost-effectively achieve their goals.


We're always learning, exploring new ideas and trying new things. Self-improvement starts with life, and extends to work. We learn for fun, and share our lessons with others.


The things which make us unique as individuals make us strong as a team. Work should be enjoyable and we aim to wake up each morning looking forward to the day ahead.

Ammo in the Community

At Ammo we believe our business community thrives when we all share our learnings and insights. Here are some events we’ve participated in and attended recently.

Curtin Ignition
Small Business Digital Champions
West Tech Assemblage
Plus Eight
Startup Weekend
Chamber of Commerce WA
CSIRO On Prime
UWA Digital Marketing

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