5,396 website visitors up 30% on last month 4,176. This is due to Google Display
campaigns and the referral traffic we are getting from Facebook Campaigns.
The subscriber list grew by 1609 from Facebook 1,138 contacts were accounted
for in Mailchimp.
625 conversions on the website with 81% being US and 76% on mobile.
128 Referrals through the website this month April 1-30
Contacts rose from 8,562 subscribers to 10,348. Finally, we crossed over to our
goal. Most of these contacts came through Facebook Lead Ads. However, the
additional website traffic from the Podcast Ads and Google Display did increase
No doubt these are the best Facebook numbers and surge in acquisition we have
seen since 2019. Facebook had 1655 Leads for a CPA of $3 and total spend at
$4,959.97. Throughout the month we conducted a series of short tests on
content. Some of which are still running to gather more data.
Best Performing Ad/Ad Copy:
This month we tested HTML5 ads against a normal display as we expected in the
first week of the test, we found the acquisition cost to be 4-5 times cheaper than
normal display. This made us more comfortable with the $800 investment into
other HTML5 Ad formats, but it also proved that we can acquire through this
channel we just need to bring the cost down. Across the month we spent
$1,120.24 on Google Display with 10 leads at a CPA of $112.02. This is like the
costs we saw with LinkedIn and YouTube. However, I do believe the cost will go
down as the campaigns learn and our targeting gets better. At this stage, we are
only halfway there with the targeting we can do. This month we will look more
This month our web test was to build a new version of the home page to include
the Xploration station video trailer. As this video explains what humm does in a
concise manner we wanted to see if it would impact conversions, time on site
and if possible, get feedback from new customers/subscribers. So far, the results
are promising we had a 8-10% overall conversion rate on the site this month.
The beginning of the month we got off to a strong start at 25% which is a new
record! As we turned up Display and more lower quality traffic came through that
dropped to around 5-6%.