Monthly Report

March 2021

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Conversions

Google CPC

13 Request a call back conversions

5 Request a call back conversions from Google CPC

5 Request a call back conversions from Google Organic SEO

3 Request a call back conversions direct

776 ad clicks (including both search ads and remarketing)

$206 average cost per conversion (only from Google CPC)

$3.50 average cost per click

$2.6k spent this month.

ANALYSIS

Most of this month's work has been design ad hoc with Harriet and getting the "Is this how your lawyer sees you ebook download firing, and measuring conversions for when we turn on the newLinkedIn ads campaigns featuring Likeable creative's html5 ads, the original ebook creative and Terrace loft's new videos

We will be targeting the personas laid out in the strategy session, looking to drive conversions with 30 top tier files in 2021 - This is our North Star metric.


Tasks Completed

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