Monthly Report

July 2020


We have had 8 request a call back conversions this month – 5 on the home page and 3 on the employment law page. 6 of these conversions have come from Google search ads - 4 from the employment law advice campaign and 2 from the Youtube video remarketing campaign. The other two came from direct search and organic SEO. There has also been 12 direct calls from our search ad campaigns.


We have had 4,926 visits this month, which is up 1,379 visits from April.

The most popular web page besides the home page and team portfolio has been Aaron talking to channel 7 about Virgin Australia – This piece of content has gathered you guys 378 organic page views.

But in terms of popularity Aaron McDonald has slipped to 9th place with Elizabeth McLean in 10th position with only 32 profiles views separating them.

Aaron I remember you saying you’d like Pragma as a brand to become the focus not just you, and for others to step up as being important faces of the business. Looking at the data, it appears this might be happening.

Tasks Completed

New Wills, Estates and Inheritance Google Search campaign
Website speed increased 50% by compressing cached files, images, icons, unused CSS, using plugins - Hummingbird and Smush
1 x pullup banner for Outcomes based pricing
1 x pullup banner for The Pragma Difference