We Understand Founders

We started Ammo to focus solely on innovative businesses like yours. We know the shorthand, we understand the needs, limitations and opportunities of startups and we're entrepreneurs ourselves.

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Ammo is an Australian growth marketing agency. We are a lean team from a variety of backgrounds – none of which are traditional marketing, and after working with over 250 startups around the world, we know what works and what doesn’t. Our clients work with us because they know we can help them avoid the pitfalls that inexperienced founders regularly fall into and make the most of the tight budgets that startups run on.

Cam Sinclair


Cam is Ammo's fearless founder. His job is collecting coffee orders and giving shoulder massages to the rest of the Ammo team. Cam is a stalwart of WA's startup ecosystem, hosts the Weird Growth podcast, is a political junkie and enjoys renovating old houses.

Jack Hallam


Jack runs our Growth Workshops. When he is not facilitating, running campaigns and producing our podcast - Weird Growth he enjoys cooking, sports and finding the newest dive bar. Fun fact - Jack organises our annual party so you want to be on his nice list.

Liam Barden

Account Manager

Liam handles accounts at Ammo. He's the guy you call when you need something done or have a question about your marketing strategy. Liam enjoys fly fishing, bikes of all kinds and drinking whiskey.

Alex Di Giovanni


Alex makes your brand look and feel good. When he's not designing for our clients or making over-the-top Ammo merch, he's launching his own brands, ranting on his podcast and creating meticulous Spotify playlists.

Phoebe Wyles


Phoebe takes care of Ammo’s social accounts, while helping out behind-the-scenes with our events & Weird Growth podcast. She loves social events and capturing life’s moments with photos & videos. At Ammo you’ll find her working on our latest Tik-Tok, Instagram Reel or article. Fun fact about Phoebe - she occasionally writes tourism articles for the West Australian.

Ammo proudly supports local innovation

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