About Us

How is Ammo different?

Ammo sits between digital marketing and your product. Unlike most agencies, we consider every stage of the customer journey. We won't set up a campaign unless it's built to grow your business.

As your plug-in marketing team, we're constantly challenging our assumptions to get you the best results. Marketing is always changing, so rather than set-and-forget solutions, we deliver strategies that evolve as your business grows.

Cam Sinclair


With 15 years experience in running national marketing and PR campaigns, Cam founded Ammo in 2014 to combine his passion for tech startups with his marketing expertise. Cam is a hackathon junkie and has founded numerous startups.

Jack Hallam

Growth Marketer

Jack's accounting background makes him a talented analyst when it comes to assessing business metrics. He has worked with over 50 startups helping them with anything growth related whether it be running validation experiments, preparing for a pitch, building a website or organising a photo shoot for press. Safe to say he is a Jack of all trades and master of some.

Liam Barden

Growth Marketer

A strong background in anthropology, psychology and cultural studies gives Liam a unique insight into the customer decision making process. Liam is our resident artist and literary genius which explains his uncanny ability to write copy that converts.

Alex Di Giovanni

Growth Designer

With 10 years of design experience and at least 5 years of actually-being-good-at-design experience, Alex has the goods when it comes to the visual side of your brand. He handles everything from websites to company t-shirts and creates solutions with both looks and brains.

At Ammo, our values inform everything we do. We are:


We are an open-minded and adventurous bunch. Feedback is best given and received. Honesty and sense of humour go a long way. No BS.

Results Obsessed

We are committed to achieving for our customers, focusing on results with a conscientious approach and a getting-shit-done attitude.


We embody the growth mindset: a focus on self-improvement that starts with life and extends to work. We learn for fun and share our findings. Failure is not to be feared.


We're not fond of the status-quo; constantly challenging assumptions, working to improve it, and supporting our customers on the same journey.


We're multi-dimensional humans who love jamming about design, startups, culture and pirates.

Ammo in the Community

At Ammo we believe our business community thrives when we all share our learnings and insights. Here are some events we’ve participated in and attended recently.

Curtin Ignition
CSIRO On Prime
Chamber of Commerce WA
Small Business Digital Champions
UWA Digital Marketing
Plus Eight
Startup Weekend
West Tech Assemblage

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