Logo

The Ammo logo should appear in white on dark backgrounds and black on light backgrounds. Do not alter the logo in any way.

Download logos

Colours

The Ammo colour palette is designed to look best on screens. Black is the main Ammo colour and should be used regularly for backgrounds. Colour use should be minimal and used to highlight important information. White and grey should be used for text.

Black

Hex
#111111
R
17
G
17
B
17
C
73
M
67
Y
66
K
83

Grey

Hex
#FFFFFF
R
255
G
255
B
255
C
0
M
0
Y
0
K
0

White

Hex
#FFFFFF
R
255
G
255
B
255
C
0
M
0
Y
0
K
0

Yellow

Hex
#FFFF66
R
255
G
255
B
106
C
4
M
0
Y
71
K
0

Green

Hex
#A4FF4D
R
164
G
255
B
77
C
37
M
0
Y
97
K
0

Blue

Hex
#94F0FF
R
148
G
240
B
255
C
34
M
0
Y
4
K
0

Purple

Hex
#CAAEFF
R
202
G
174
B
255
C
23
M
31
Y
0
K
0

Red

Hex
#FF6357
R
255
G
99
B
87
C
0
M
76
Y
63
K
0

Fonts

Ammo uses two fonts, Graphik and Druk. Graphik should be used for most headings and paragraphs, and Druk should be used selectively for certain subheadings and only in all caps.

Graphik Medium / Light (Headings)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ - + =

Graphik Light (Paragraphs)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ - + =

Druk Text Medium (Sub-headings and Labels)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ - + =