February 28, 2023

Outsource everything

Rebecca Loftus and Nicole Gazey


Many students are suffering in mainstream education and looking for ways to path their future. The School Education Act was last reviewed in 1999 and can take up to 5 or more years to see change, it is too slow.


There are plenty of programs for academically talented young people, people who need extra social care and engagement, and people with disabilities but nothing for students who fall outside of this bell curve. Students who show creativity, are neurodiverse or challenge the system.


IDEA create co-designed programs for each student, providing integrated learning and real-world experience. They understand what is going through young people’s heads and how big their career decisions are.

Their one big piece of advice:

Rebecca: Build your support network first, as a founder you cannot do this alone

Nicole: You need to have a level of acceptance of what is to come


  • (00:00) - Introduction
  • (00:55) - The business they would start today as ‘caretakers’
  • (03:00) - The problem that led them to start IDEA
  • (06:49) - Students on the sides of the bell curve
  • (10:40) - Why are young people making their own path more now than before?
  • (13:45) - How IDEA is different from mainstream school.
  • (18:20) - There is a story for each student
  • (20:10) - Feedback they get is not teaspoons it's by the gallon.
  • (23:35) - How they reached their first customers
  • (27:20) - Raising money, the pivotal moment in their success
  • (32:05) - How they are planning to scale IDEA
  • (36:15) - They model how to have the conversation around vulnerability and tolerance
  • (40:20) - Their big pieces of advice.
  • (45:15) - Raising a seed round then changing a nappy
  • (46:40) - Show & tell
  • (48:35) - The Mark Zuckerberg path
  • (49:58) - An organisation chart for your family

Show & tell