Co-founders Tori and Calum are on a mission to make early literacy magical with their read-along app for kids aged 2–8. From partnering with publishers like Fremantle Press to building a healthy alternative to screen-time, Joey Books is reshaping how children discover the joy of reading.
This episode dives into the turning points, challenges, and small wins that brought Joey to life—and what’s next in their vision to transform digital publishing for kids, parents, and educators.
Problem:
Early screen-time is often passive, unwholesome, and unhelpful for literacy. Parents want safe, engaging ways for kids to learn that don’t feel like more scrolling.
Solution:
A refined set of wholesome stories from trusted publishing houses with both local and international reputations, narrated by professional voice actors and designed for children to read along.
One big piece of advice:
Make sure you are really passionate about what you are doing. Do you enjoy it? If you’re only in it for the money—don’t start the company. It’s going to take a long time, and persistence is only possible if you truly love the journey.
Show & Tell:
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