Co-Founders Josephine Muir and Mary Webberly joined us on Weird Growth for a packed full of goodness and easily digestible episode.
When eating certain foods, many people suffer from irritable bowel syndrome (IBS). They often require an intense low-fodmap diet which can be hard to stick too. Josephine and Mary wanted to solve this issue and they came up with Noisy Guts, they conduct research on gut health, provide recipes to help your gut health and have their own products including protein balls and shakes.
People with irritable bowel syndrome are suffering with symptoms and have a specific diet to minimise these symptoms. Noisy Guts provide food options that don’t cause these symptoms.
One big piece of advice
Mary’s - Know your numbers, your costs, your economics, margins and do your numbers work?”
Josephine’s -Make sure if you’re a sole founder, you are not stuck inside your head, don’t isolate yourself at home, don’t listen to the voices in your head.
00:00 - Introduction
01:46 - The business they would start today
03:30 - Solving the product market fit
04:30 - The problem being solved – Troublesome guts
05:50 - The wicked problem
07:20 - Symptoms of Irritable bowel syndrome
09:27 - The hangry problems Josephine was facing everyday
10:50 - Finding their first customer
14:40 - The confidence to jump off the cliff
17:30 - The benefit of accelerators
20:17 - Hurdles with Med Tech
22:47 - Super Flora and the importance of brand
25:49 - Teach someone how to fish, just don’t feed them
30:03 - Lifetime value customers
33:20 - Tips on pitching from the pitching Queen
38:20 - Investing in the team, not the product
40:00 - Founders are nuts
40:15 - One big piece of advice from the pair
43:10 - A one sentence pitch
Show & tell:
- Mailchimp: https://mailchimp.com/en-au/?currency=AUD
- Klaviyo: https://www.klaviyo.com/
- Stripe: https://stripe.com/en-au
- Noisy Guts website: https://www.noisyguts.com/