Matt Ikin, Head of Growth and Partnerships at WeMoney, delves into the common struggles people face with credit scores, status, and relationships. WeMoney offers clarity by consolidating finances into one accessible platform. Matt shares valuable advice, emphasizing meticulous tracking, mindset optimization in recruitment, and honest self-evaluation. The episode covers WeMoney's growth journey, from 500,000 downloads in Australia to practical activities for brand growth and team development. Discussions touch on credit scores, customer outreach challenges, growth tactics like influencers and user-generated content (UGC), the impact of TikTok, and the power of partnerships.
People struggle with their credit score, status, belonging, and relationships – finance tends to be at the core of these issues.
WeMoney gives them clarity and confidence surrounding their finance. The platforms collate all their finances and debts into one place.
Track absolutely everything, optimise for mindset when you recruit, and in a fair way be really harsh on yourself on the results you are delivering. You will look back and seethe moments of magic. Be really honest, and have an ultimate focus on doing things that help deliver your outcome.