Innovation Design Entrepreneurship Academy

Helping students discover education that works for them

Innovation Design Entrepreneurship Academy (IDEA) is an alternative option to mainstream education for young creatives, innovators and entrepreneurs. IDEA approached Ammo to help them reach more secondary age students and recent school leavers looking for personalised pathways to university, training and employment.

We Partnered on

Marketing Strategy
Customer Journey Automation
Creative Campaign Creation
Social Media Management

Community-Led Growth Strategy Session

We explored IDEA's opportunities in home-schooling networks, student talent networks, alternative pathways schools, youth groups, and schools with career pathways.

  • Mapping customers, partners and audiences in IDEA's community.

  • Annual roadmap for IDEA's marketing strategy.

  • Aligned key messaging with targeted audience psychographics.

  • Creative video campaign brainstorming to be rolled out across social marketing channels.

Identifying and pursuing IDea's North Star Metric

We identified that IDEA's regular in-person and online information sessions were a key driver of enrolments. By prioritising info session bookings and optimising the booking process, we were able to increase attendance and student intake for IDEA.

  • Sales Automation: we implemented Typeform, Pipedrive and Calendly for tracking and automating the enrolment process.

  • We automated follow-ups with students and parents so leads didn't slip through the cracks.

  • Team member training so that IDEA could understand and control their sales process.

Creative Campaign

We learned through ad testing that video and PR was beating static ads in engagement and enrolments. We doubled down on video content with a series of creative campaigns to show off the unique talents of IDEA students and illustrate a day in the life at the academy.

  • Creative campaign ideation and direction.

  • Scripting and storytelling.

  • Filming and editing.

  • Creative campaign distribution across core social channels as organic and paid content.

Social Media Management

We developed a social media management system together with IDEA and created content to consistently post across their channels.

  • Identified key channels, refined the content pillars, and created ideas and goals for IDEA's social media.

  • Set-up and managed IDEA's content calendar with an approval system to speed up posting.

  • Video content and written interviews with IDEA students to create in-house content for their channels.

  • Created easy to edit canva designs & templates.

  • Identified TikTok as an ideal platform for IDEA and created an optimised TikTok profile for them.

  • Repurposed and reinvigorated content to keep IDEA active across their channels.

"I really liked the strategic approach because it’s something that we do internally too, like 'let’s look at the data, let’s look at who’s gone before, let’s set up a plan and let’s go for it'. It was great to see such a marked difference in our traffic & interactions once Ammo got involved."

— Rebecca Loftus, Co-Founder of IDEA Academy