Nebo is an app that makes it easy to record, share and review your boating voyages. Nebo approached Ammo to help them reach more users and re-engage existing customers.
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We set-up a Social Media plan and calendar for Nebo that made it easy to leverage influencer relationships and re-purpose existing content.
Identified key channels, defined the brand’s content pillars, and created ideas and goals for Nebo’s social media.
Set-up and managed Nebo’s content calendar and created an approval system to speed up collaboration between Nebo and Ammo.
Edited influencer videos into snippets for ads and organic content.
Created easy-to-edit design templates for recurring content.
Created and edited brand videos.
Nebo has a newsletter audience over 50,000 people, we identified this channel as their best way to communicate with their customers.
Developed an easy-to-follow newsletter template for Nebo to use.
We set-up a 3-part welcome email series to help transition new leads into customers.
Created a Black Friday campaign which resulted in a 4x increase in sales for the month.
Nebo has active and engaged customers who love to share their trips with each other. So, we set-up a community and invited them to join. The response was overwhelming, and the Nebo community gained over 200 members in the first week.
We ran continuous Meta (Facebook and Instagram) and Google Ads to reach new boat owners, showing them the benefits of the Nebo App. This also nurtured existing customers and helped them become premium users.
Graphics and copy writing
Influencer re-purposed videos
Meta and Google ads
Dashboard analytics review
"Since working with Ammo, our marketing has never been better. They have optimised our customer journey from top of the funnel advertising to on-boarding and retention. They understand our customers and are able to communicate effectively across all our channels, from our social media, newsletters, ad campaigns and developing our active user-group."
