Rise-X

Change the way the world works

Rise-X description goes here.

We Partnered on

Marketing Strategy
Website
Community Strategy

Go-To Market Strategy

Rise-x approached us to help them launch their multiparty workflow platform that connects business ecosystems creating new value chains and flows of good and services across the globe. Ammo was engaged to design a strategy that could run in conjunction with product development and beta testing. Often the case for early stage ventures.

  • Competitor analysis

  • Target personas and psychographics

  • Key target persona messaging

  • Marketing channel identification

  • Customer journey creation

  • North Star metric identification

  • Actions and execution

New Website

One of the most difficult things about launching a new technology is communicating its value to your target audience in a way that is familiar and intuitive. Using learnings from testing campaign messaging, we worked with Rise-x to create a new website that conveyed how their platform works, who it’s for and why they should use it.

  • Bridging the design gap between the brand, the product and the website

  • Showcasing the platform without overwhelming the customer with excessive technical detail

  • Inserting the human element to the brand and filling the gaps of a tech heavy product

  • Highlight industry applications and case-studies

Community Strategy Workshop

After attending some early live demos with beta testers for Rise-X it was evident that the relationships forming around the product were more than just transactions. The Rise-X platform was being co-created with a community of companies who suffered the inefficiencies of enterprise at scale across their entire career.

Customers were starting to create business ecosystems within the product itself. These individuals want to make a difference in their organisation. With attitude and the willingness to take on the challenge that is building community, we scheduled a session in early 2024 to get to the heart of Rise-X and how might we craft a community surrounding the platform.

  • Workshop facilitation with the Rise-X co-founders and marketing team

  • Mapped purpose, goals, segments, founding members and resources required for community-led growth

  • Reviewed technology stack and supporting mechanisms that enable community

  • Scoped content and communications plan for upcoming industry events

"I really liked the strategic approach because it’s something that we do internally too, like 'let’s look at the data, let’s look at who’s gone before, let’s set up a plan and let’s go for it'. It was great to see such a marked difference in our traffic & interactions once Ammo got involved."

— Rebecca Loftus, Co-Founder of IDEA Academy